CLICK, CREATE, EDUCATE: A QUALITATIVE STUDY ON REELS AND ONLINE ENGAGEMENT STRATEGIES

KATHRINE L. CAYUNDA

Abstract


This study entitled “Click, Create, Educate: A Qualitative Study of Reels and Online Engagement Strategies” explored the lived experiences of teachers in creating and using Reels and short-form videos as instructional tools in modern teaching. Anchored on a phenomenological qualitative design, the study sought to describe teachers’ experiences, challenges, personal realizations, and implications for teaching practice in relation to Reels integration. Selected teachers from basic education institutions were interviewed through in-depth, semi-structured conversations. Interview transcripts were analyzed through coding, categorizing, thematic clustering, and meaning units to determine essential insights and meanings emerging from participants’ experiences. Findings reveal that Reels serve as a powerful engagement tool that promotes multisensory learning, increases student attention, and stimulates classroom motivation. Teachers emphasized that Reels encouraged creativity, cultural integration, and innovative instructional strategies, especially in resource-limited settings. However, participants also identified challenges related to limited internet connectivity, content appropriateness, and lack of digital skills, suggesting the need for technical support and training. Teachers also expressed meaningful personal realizations, including enhanced confidence, flexibility, and professional empowerment. Reels further contributed to collaborative practices and the development of supportive professional communities. The study concludes that Reels provide significant potential for democratizing access to innovative instructional media, but their utilization requires institutional support, digital resources, and policy development. Implications for practice include promoting digital literacy, providing offline media access, and strengthening teacher collaboration. Future research is recommended to examine student perspectives, evaluate instructional effectiveness, and explore wider school contexts to strengthen generalization and policy formulation.

Keywords


Reels, Online engagement, Teachers’ experiences, Phenomenology, Digital Pedagogy, Municipality of Magpet, Philippines

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References


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DOI: http://dx.doi.org/10.65010/seairj.v7i2.267

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