PERCEPTION AND ACCEPTANCE OF HOSPITAL EMPLOYEES IN DIGITAL TRANSFORMATION

Abstract

This study examines hospital employees' perceptions and acceptance of digital transformation across demographic groups such as age, gender, job title, and length of service. A quantitative descriptive-comparative design was used to examine differences in perceptions and acceptance across demographic groups. Perception and acceptance were the main dependent variables, while demographic profiles, training exposure, and communication strategies served as moderating variables. A survey questionnaire was utilized to gather data from the respondents. The mean, Independent t-test, and One-way ANOVA were used to analyzed the data. Results showed strong and positive perceptions and acceptance, with high mean scores on the digital transformation perception and acceptance. While gender and staff classification (medical vs. support) showed no significant differences, notable variations emerged across job titles, particularly among Radiologic and Respiratory Technologists, and among employees with over ten years of service, who reported higher scores. Although the predominantly female sample, largely composed of nurses with less than five years of service, expressed optimism, barriers such as lower troubleshooting confidence and limited digital resources persisted. Strong leadership and peer support were identified as key facilitators, emphasizing the need for tailored, role- and tenure-specific strategies to support digital transformation. Finally, improvements in healthcare quality and accessibility through better resources, training, and communication were associated with better health outcomes, though multifactorial influences like socioeconomic status and health behaviors must be considered.